Hospitality, Tourism and Travel
CLUB MED
Rea Francis helped Club Med Paris reposition its product in Australasia, steering Australian and New Zealand nationals to newly created South East Asian and Pacific resorts in Bali, Phuket, Malaysia's Cherating, Bintan Island, and more established villages in Tahiti, and Noumea.
In the long relationship between Club Med and Rea Francis and staff, two 200 metre ships CLUB MED 1 and CLUB MED 2 were introduced to the Pacific, Asia, the Caribbean and the Mediterranean, Based initially in this region in an agreement with the French Government to stimulate Le Havre shipyards and to improve tourism in New Caledonia and surrounding territories, both ships enjoyed magnificent maiden entries to Sydney Harbour and to Noumea.
As Australian enthusiasm for Club Med product expanded, the Club's many ski resorts in Europe, Japan and America were added to its profile. The brief more recently to included Indian Ocean villages in the Maldives and in Mauritius.
Media familiarizations to individual villages, shipboard and to the ski fields were regular, together with press relations in Australia and New Zealand. A strong public profile was achieved, with well created campaign functions for both media and agents across major capital cities, working closely with marketing teams in Australasia and Paris.
COURAN COVE ISLAND RESORT, SOUTH STRADBROKE ISLAND, QUEENSLAND
The most original eco-tourism property ever created, Couran Cove Island Resort is a deliberately soft footprint on one of the world's largest sand islands. RFMedia was involved from hard hat stage for six years, handling a 300 strong international launch and ensuing promotional campaigns. "Couran Cove" captured the essence of the Australian beach holiday- surf, sand, and conviviality. In that six year period it won major awards for design, engineering, and eco tourism at a 4.5 to 5 star level
GAIA RETREAT & SPA
Located in the sub tropical Bryon Shire in Northern New South Wales in lush rolling hills, Gaia is the brainchild of Olivia Newton John and co-owner Gregg Cave .who converted 20 plus cabins and a main Samoan style hall into one of the best retreats in Australasia. You just don’t want to leave. Newton John has contributed elegant personal touches to interiors, including spectacular photographs taken by her mother.
The harmonious Amala Day Spa has some of the country's best practitioners. The meals are delicious, programs created for each client.
In the hamlet of Brooklet, Giai. boasts the highest hill in the region - sunsets are spectacular to the west, a sweeping Pacific panorama to the east Try yoga with a view!
Gaia was 2008 CONDE NAST TRAVELLER Reader's "Best Spa'winner for this region, and ASPA "Best Destination Australiasia" winner 2008
Longitude 131 at Uluru
For Voyages, RFMedia handled the relaunch of Longitude 131 after severe fire and subsequent rebuilding. Over three days senior magazine, newspaper editors, segment television producers and leading Australians with style enjoyed superb cuisine, Australia Opera's best young talent touring the region at that time in open air performances, and the touring associated with the destination. The editorial return was as impressive as the property.
SOFITEL WENTWORTH SYDNEY'S GARDEN COURT
After extensive renovations, the Sofitel Wentworth management hired RFMedia to profile its elegant 5th floor restaurant Garden Court. Its interior reflected a modern French brasserie, its chefs French trained
A unique garden setting, superb service, an outstanding woman sommelier and fabulous 'tented' private dining room worked well with its history as the meeting place for Sydney's cultural, business, government and social dining.
Ambassadors were created to reflect the restaurant's savoir faire, including Australian film directors, producers and government lobbyists.
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